Amazon took of the wraps of their latest Kindle model – Kindle Kids Edition. Apart from making the design kid-friendly, Amazon also added several new software features to help kids learn while reading on their new Kindle.

Outside, the Kindle Kids Edition looks similar to the standard Kindle, but parents can now choose from a multitude of colours and design to customise the device for their kids – out of four colourful cases. Otherwise the hardware is similar to the standard Kindle.

With every purchase of the Kindle Kids Edition, Amazon is throwing in a two-year worry-free guarantee and one-year of complimentary access to the company’s FreeTime Unlimited service. The guarantee includes a 1:1 replacement if anything were to happen to the Kindle during the two-year period. Meanwhile under FreeTime Unlimited, Amazon offers over 20,000 kid-friendly books, video and apps with no monthly fee.

Software wise the new device adds a feature called Word Wise, automatically defining any difficult words for the child. As this is based on the recently updated Kindle, there is an adjustable front light for in-the-dark reading experience.

The new Kindle Kids Edition will cost USD109.99 (~RM 460), which includes the two-year replacement guarantee and one-year FreeTIme Unlimited service. The latter can later be added to any Prime subscription for USD 2.99 (~RM 12.54), or USD 4.99 (~RM 20.93) as a standalone sub.